2017 Swimwear Trend Report

Styles and Shapes

Trend: Strapped Swimwear
In 2017 straps emerge as an important detail, seen in different forms ranging from split spaghetti to caged to geometric forms. Straps will range from subtle splits to full caged looks. This trend works best in plain solid colours (rather than print) and compliments other trends such as the Lingerie and Mesh trends.

Trend: Mesh Swimwear
This summer cutouts and mesh inserts offer a seductive, sophisticated feel, with just a  hint of sports influence. The mesh insert in the sweetheart neckline will be a standout trend this summer offering a little more coverage in the bust creating an interesting new silhouette for the season.

Trend: Crop Top Swimwear
The bikini crop top is back for another summer and is the perfect shape for a swimwear basic which means you can mix and match it with almost any style bottom. Slightly sports luxe and super practical and functional the crop top is also great for layering with other pieces.  The bikini crop top has taken many forms, long and short, high neck and scoop and has a youthful vibe about it.

Trend: One Piece Swimwear
The one-piece is back and better than ever! No longer considered dowdy it takes centre stage as a key trend this summer. Plain, printed, high neck, cut outs and mesh will all be popular with minimal styling for slimming and sophisticated silhouettes.

Trend: Contrast Edging Swimwear
Contrasting edge trims will be seen alongside the uber popular “boho” 1970s  trend this summer. It will feature along border seams and also spotted on straps for one-piece suits. Contrast Edging adds a little something to the style without being too over the top. A hint of metallic or a pop of the seasons hottest colours adds a new element to basic styles. Look out for contrasting bottoms with a distinct 70’s vibe.

Trend: High Waisted Swimwear

This trend has gone from boring to bombshell over the past few years with high waisted swimsuits making huge comeback! Comfortable and flattering the mid and high waist swimsuit is a great alternative for women looking to cover their stomachs. Modern touches such as mesh and  sheer and inserts, button,  zips, hip cutouts and side-tie bows add character to this trend.
Trend: Reversible Swimwear

Possibly the best thing to happen to swimsuits since the bikini was invented! Reversible swimwear adds a mix and match element and allows the wearer to have a combination of prints and solids without breaking the bank! The seamless swimwear also means super comfortable body hugging fits without elastic digging in!

Trend: Rash Guard Swimwear

Protect your skin from the suns harmful rays with a modern cut rash guard. No longer plastered in brand names, rash guards (or rash vests) are making a comeback in the active and fashion swimwear space.
Cover up with pretty florals, eye popping geometrics or classic stripes. Look for high UV protection and love the skin you are in!