About Us

emily doig creative director bombshell bay swimwearI started Bombshell Bay after contemplating my over priced ill fitting swimsuit on my Christmas Vacation in 2010 and concluded that something had to be done. There was no good reason as to why someone couldn’t create a range of swimwear that was fashionable, flattering and well made. And not just in plain colours, in prints, glorious vibrant prints and so it began, my journey from unsatisfied customer to swimwear designer.

At first I thought Bombshell Bay was for women over 30 but I quickly discovered there were women and girls of all ages that were buying my swimwear. They wanted better cuts, more coverage, less logos, different and interesting prints. They were telling me they wanted mid waisted styles, ruching and sun protection.
Our range has grown and changed so much over the years and we are always so delighted to hear from customers when they wear their swimwear remarking on the fit, the quality of the fabric and the prints.
 The fashion industry does a good job at making women feel like shit. Using unrealistic and under age models, high levels of photo shopping is just for starters, Bombshell Bay was always about “real women”
Our models are hand picked by me (in some cases they are friends, or girls who have done work experience with us) and they are never, ever photo shopped to be thinner.
In our SS 13/14 campaign we used two models a “straight” size 8 and a “curvy” 12 who was a mum of 2 and not that we knew, was pregnant at the time. It’s amazing what you can do with a flattering swimsuit and some accessories. Swimwear is all about the illusion. Some creative work can transform an entire look. In our 2016/17 campaign we used a beautiful young Indigenous Australian model and our commitment to creating content using local girls and influencers is as strong as ever.

G’day. Hello. Aloha. Bonjour. Hei. Guten Tag.

Bombshell Bay have been designing swimsuits for a little while now, but before we made our first one we sat down and decided that we will always…

Use the finest quality fabrics available

Live by our motto “sexy without the skimp”

Create long lasting, happy relationships with our suppliers, stockists and of course our customer

Stay true to our core values of designing flattering, fashionable swimwear for women of all shapes and sizes

Never, ever include tropical fish motifs in our ranges. Ever.

Never test our products on underweight, under age models

Design for form x function x fashion

Spend our spare time searching the globe for ultimate beach destination

Be thankful that our customers support us and allow us to have the best jobs in the world!

Build a range of fashionable functional active water wear for girls who don’t want to be plastered in brands

To stay up to date with whats happening at Bombshell Bay check out our blog from time to time, or simply follow us on Facebook or Instagram to have the latest news delivered right to your news feed!