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We stopped mass producing swimwear to start making “Slow Swimwear”

Are you mad? WTF? and Why?

These were probably the most common responses to me sharing this news with my friends, family and peers.

Well, the answer is simple really. Mass producing fashion is wasteful. Even IF you manage to sell out of your products.

So at the end of 2018, I decided to challenge myself to see if Bombshell Bay could become TRULY sustainable, minimising waste, optimising our production and keeping the business going financially.

slow swimwear slow fashion

I have to admit, I was nervous. I mean I was sure it was the right thing to do, but … am I doing the right thing? Am I literally killing my business I’ve spent years growing?

Well, the good news is we have survived our first few weeks with sales about the same (maybe even a little better) than normal “in stock” sales of the past.

So that’s a relief. Who can say what the future will bring? I mean it might all fall apart but I’m kind of OK with that. I would rather try and by a truly sustainable business rather than one that skirts on the edges of being sustainable but its all talk and no action.

I’m calling this new business model “Slow Swimwear” you can read all about it over here.

Sustainability is really important to me, you can read what i think about it over here   and if you are in the market (or know someone who is) for some truly sustainable swimwear then please, come and check out the range and know that anything you buy from us is made with love and just for you.


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